During the pandemic, conversations around health and quality became more urgent. People were thinking more carefully about what they ate, where it came from and whether the produce reaching their homes could genuinely be trusted
Core
Vibini began in Pune with fresh and exotic fruits, built on the belief that quality depends not only on the source, but also on how the fruit is handled, stored and moved after sourcing..
The quality of the fruit at the source matters, but so does every stage that follows.
Vibini began building its operations around this understanding.
Expansion
Over time, the business expanded from sourcing and supplying fresh fruits to developing a broader ecosystem that includes manual sorting, a Pack Haus, Solar cold Haus, frozen fruit products and temperature-conscious movement across Pune.
Our Trueline
Providing the most premium & healthiest organic food that money can buy, Vibini is an honest brand that is on a mission to bring back focus on consuming quality produce.
We keep it fresh the way nature intended, right until it reaches you.
Our Vision
To build a sustainable farm-to-fork ecosystem and establish Vibini as the premier brand of fresh and premium organic produce in the world.
Our Mission
To promote healthier lifestyles by providing India with the highest quality of organic produce sourced indigenously and from across the world.
"We felt the necessity of fresh, unadulterated, indigenous food in the market – produce that is untouched by preservatives and contaminants, food that is honest, healthy, and pure".
Prithviraj Pawar Co-founder, Vibini.
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