1. Introduction 

Vibini Farms Private Limited ("Vibini," "we," "us," or "our"), a brand of Prithvi Farms, operates this website and any associated mobile applications or digital platforms (collectively, the Platform"). This Privacy Policy explains how we collect, use, store, protect, and share your personal data when you access or use our Platform, place orders, or otherwise interact with us.

This Policy is published in compliance with the Information Technology Act, 2000 ("IT Act"), the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011 ("IT Rules"), the Digital Personal Data Protection Act, 2023 ("DPDPA"), and any rules notified thereunder.

By accessing or using the Platform, you consent to the collection, use, and processing of your personal data as described in this Policy. If you do not agree with any part of this Policy, please do not use the Platform.

2. Data Controller

Entity: Vibini Farms Private Limited

Registered Address: 701 C, Seasons Business Square, Aundh, Pune, Maharashtra, India

Contact Email: contact@vibinifarms.com

Contact Phone: +91 75883 39997

3. Information We Collect

3.1 Information You Provide Directly

When you register an account, place an order, subscribe to our services, or contact us, we may collect the following personal data: your full name, email address, phone number, delivery address, billing address, and any other information you voluntarily provide (such as product preferences, dietary requirements, or feedback).

3.2 Information Collected Automatically

When you access the Platform, certain information may be collected automatically, including your IP address, browser type and version, device type, operating system, pages visited and time spent on those pages, referral URLs, and general geographic location derived from your IP address.

3.3 Payment Information

We use third-party payment processors (such as Razorpay or similar providers) to handle all payment transactions. We do not store your full credit card number, debit card number, UPI ID, or net banking credentials on our servers. Our payment partners may share transaction confirmation, order reference numbers, and payment status with us for order fulfilment purposes.

3.4 Cookies and Tracking Technologies

We may use cookies, web beacons, pixels, and similar technologies to enhance your browsing experience, remember your preferences, understand usage patterns, and serve relevant content. You may adjust your browser settings to refuse cookies; however, doing so may limit certain features of the Platform.

4. Purpose of Data Collection

We collect and process your personal data for the following purposes:

(a) To process and fulfil your orders, including delivery and logistics coordination.

(b) To create and manage your account on the Platform.

(c) To communicate with you regarding orders, deliveries, offers, and customer support.

(d) To improve the Platform, analyse usage trends, and enhance user experience.

(e) To comply with applicable laws, regulations, and legal processes.

(f) To prevent fraud, unauthorised access, and other security threats.

(g) To send promotional communications, newsletters, and updates about our products and services, where you have consented to receive them.

5. Legal Basis for Processing

We process your personal data based on one or more of the following grounds: (a) your consent, which you may withdraw at any time; (b) the performance of a contract, such as fulfilling your order; (c) compliance with a legal obligation under Indian law; and (d) our legitimate interests, such as improving our services and preventing fraud, provided these do not override your fundamental rights.

6. Sharing of Personal Data

We may share your personal data with the following categories of recipients, strictly on a need-to-know basis:

(a) Delivery and logistics partners, solely for the purpose of fulfilling your orders.

(b) Payment processors, for processing transactions securely.

(c) Technology and hosting service providers who maintain and support the Platform.

(d) Analytics providers who help us understand Platform usage in aggregated, anonymised form.

(e) Government or regulatory authorities, where required by law, court order, or legal process.

We do not sell, rent, or trade your personal data to any third party for their independent marketing purposes.

7. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, to comply with legal obligations, to resolve disputes, and to enforce our agreements. Order and transaction records are retained for a period consistent with applicable tax and commercial laws. If you request deletion of your account, we will erase your personal data within a reasonable timeframe, except where retention is required by law.

8. Data Security

We implement reasonable security practices and procedures, including encryption of data in transit (TLS/HTTPS), access controls limiting data access to authorised personnel, regular security assessments, and secure storage of personal data. While we take all commercially reasonable steps to protect your data, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.

9. Your Rights

Under applicable Indian data protection laws, you have the following rights:

(a) Right to Access: You may request confirmation of whether we process your personal data and obtain a summary of such data.

(b) Right to Correction: You may request correction of inaccurate or incomplete personal data.

(c) Right to Erasure: You may request deletion of your personal data, subject to legal retention requirements.

(d) Right to Withdraw Consent: Where processing is based on consent, you may withdraw it at any time. Withdrawal of consent does not affect the lawfulness of processing carried out before the withdrawal.

(e) Right to Grievance Redressal: You may raise a complaint with our Grievance Officer or, if unresolved, escalate the matter to the Data Protection Board of India.

To exercise any of these rights, please write to us at the contact details provided in Section 14 of this Policy. 

10. Third-Party Links

The Platform may contain links to third-party websites, applications, or services that are not operated or controlled by us. This Privacy Policy does not apply to such third-party services. We encourage you to review the privacy policies of any third-party services you access through links on our Platform.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or operational needs. The updated Policy will be posted on the Platform with a revised effective date. We encourage you to review this Policy periodically. Your continued use of the Platform after any changes constitutes acceptance of the updated Policy.

12. Governing Law and Jurisdiction

This Privacy Policy is governed by and construed in accordance with the laws of India. Any disputes arising out of or in connection with this Policy shall be subject to the exclusive jurisdiction of the courts in Pune, Maharashtra, India.